Fuji X Passion Magazine – Get your copy now!

The most elegant magazine for Fuji X system users has come at last!


About a month ago we made the big reveal: the Fuji X Passion project, beyond the virtual space, would be transported to the paper. And so was born the Fuji X Passion Magazine – Volume I.

Since then the time passed quickly and… slowly. This last week seemed to us longer than all the previous month. What an anxiety!

But it was worth all the waiting. The magazine was carefully produced. From the choice of typefaces, to packaging, everything was carefully thought out. We want to offer our readers the most beautiful and inspiring magazine. We believe that you will keep it on the best place of your bookshelf. That you will want to keep it pristine. That you will read it and review often.

In this 100 pages edition, you find not only fantastic photographs. Fuji X Passion Magazine has life and tells stories about lives, from photographers who have a remarkable piece of work: Andy Mumford, Riley Joseph, Jara Sijka, Bradley Hanson, Molly Porter, Huseyin Taskin e Riccardo Spatolisano.

Finally, the time you can have the Fuji X Passion in your hands has come.



To celebrate the launch of the first issue, FUJIFILM PORTUGAL kindly provided a Fujifilm X30 camera to raffle among our readers.

All orders of the Fuji X Passion magazine until 30th of June will get you automaticaly qualified to enter this raffle. Each purchase made on our e-store will be sequentially numbered.

On 1st of July at 10:00 pm (GMT) our software will randomly generate a number between the total of orders made. It will be transmited by live streaming on our facebook page.


Because we want to offer you a reading experience even more engaging, we gathered a set of songs in the Fuji X Passion’s Playlist, which can be accessed through this link , or through the QR code.



  1. Hello, any plans for electronic version? Shipping fees are little bit to high in comparison with price of magazine itself.

    1. Hello Michal!

      When we release the Fuji X Passion magazine we planned only the printed version, because we believe the pictures seen on paper have a much higher impact. And this is not really a magazine as we call it, it´s almost a book, printed on heavy quality paper.

      But, if we released an e-book version, would you prefer over the printed one?

      About the shipping cost, as much as we would like to lower it, we really can’t. As said before, it’s a book, rather heavy. It’s shipped inside a cardboard envelope, which adds some weight also. As you might know, the international shipping rates are expensive. Hope you understand.

      1. Hello,

        I fully understand you want provide best presentation and quality and I tend to prefer paper for such kind of magazine too. But 20 eur including shipping is too high for me now (12 eur for magazine itself in this quality is OK for me). So if there will be e-book version for reasonable price (let’s say about 10 eur?), I would definitively buy it (and who knows, maybe it will force me to buy paper version of future volumes 🙂

        Best regards
        Michal Krause

  2. The reproduction is very good, not sure about the question and answer format.
    there used to be a great fine art magazine Called Ag in the UK, same quality of reproduction and a similar price and great editorial content.
    Only my personal view but not interested in weddings even though I used to photograph them in Spain.
    I too think the postage is high, I have a subscription for a UK magazine sent monthly and it costs about €4 to come to Spain.
    good luck with the venture I will look forward to no 2 and then consider if I continue to buy the magazine.

    1. Hello David!

      Thank you for your opinion.

      About the shipping cost, we have explained in a comment below. For a magazine this thick and weight, with a cardboard envelope, we really can’t lower the price.

      If you haven’t, please subscribe the newsletter to keep up with the latest news and releases!


      Maurício & Hugo

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