GEAR
From SOOC to actually ready to post
The Boring Last Step If you shoot Fujifilm, chances are your images already look finished the moment they leave the camera. That’s the whole point of the film simulations and custom recipes so many of us obsess over: get the look right in-camera, skip the heavy editing, trust the JPEG.…
Prism Lens FX’s new handheld filters: Old-School motion blur for modern creatives
In an age when most people fix everything in post, Prism Lens FX is taking a refreshingly hands-on approach. Their new Phantom FX and Spectre FX handheld filters let photographers and filmmakers add dreamy ghosting and motion blur directly in-camera. The result? More creativity, less screen time.
TTArtisan brings its compact AF 75mm f/2 Portrait Prime to Fujifilm X mount
Fujifilm photographers now have another affordable portrait tool in their arsenal: the TTArtisan AF 75mm f/2, which has just been launched for the X Mount system. Having debuted last year for Sony E and Nikon Z mounts, and more recently L-Mount, this marks the first time that users of Fuji’s APS-C mirrorless cameras…
Enhanced filter access for Fujifilm X100VI and GFX100RF with Freewell’s Real Lens Hood
Freewell Gear’s new Real Lens Hood is a game-changer for Fujifilm X100VI and GFX100RF users, offering seamless filter attachment and quick access with its innovative flip-down design. Crafted from CNC-machined aluminium, it supports 49mm filters and includes hybrid CPL/Black Mist filters with select models for superior creative control.
Fujifilm GFX100RF: A Portable Medium Format Powerhouse
IntroductionIn the ever-evolving world of photography, Fujifilm continues to push boundaries, and the GFX100RF is no exception. This medium format camera combines a fixed-lens design, a 102-megapixel sensor, and a compact form, aiming to offer the portability of a point-and-shoot with the image quality of medium format. But does it…
Lens Review – TTArtisan 75mm F1.5 “Swirly Bokeh”
On TTArtisan, Biotars and Adapting M42TTArtisan (not to be confused with fellow Chinese lens manufacturers 7artisans) has recently started remaking almost 1 for 1 very special and unique lenses from yesteryear, the most recent being the 75mm F1.5 based on the legendary double-gaussian Biotar design from Zeiss Jena. Before this,…
Fujifilm F2 Lens Trinity: It’s time
Back in the early days, regardless of zoom lenses or prime lenses, Fujifilm had a very clear separation of the lens lineup, and they designed the lens with the photographers in mind. If you are a prime lens user, your “common” weapon of choice will fall into two different categories.…
X-H2S or X-H2: Which flagship camera should I pick?
First of all, I have to say that I am no one compared to the professional photographers out there, but I am glad that you clicked in and read the first sentence (and I hope you will continue). I am lucky to have had the opportunity to put my hands…
The camera I didn’t know I needed
This is probably the 10.000th review on the Fuji X100V, but I still think you will like what I have to say about it. And for all that are impatient, here are the links to all the features I put on the camera: Camera // Thumbgrip // Lens hood //…
Fujifilm X-S10 – What’s next?
The Fuji X-S10 was announced on 15 October 2020 and will be celebrating its second birthday very soon. Enthusiasts like us can estimate the time gap between each announcement or forecast the announcement of the new product based on the past announcements of the other X-series cameras. As for X-S10,…
A life long search for the holy grail, “the perfect camera bag”
The need for a camera bag became an obsessional desire to find the perfect one. Flight, cases, Pelican cases, too many Billingham’s to remember. The TOG could well be the best bag I have tried.
Godox Lux Senior – Probably your next camera flash
When most of us think of a camera flash, we imagine a mini-computer, full of buttons to control a countless amount of settings and options at our disposal. And we give up even before we start. Right? It is true that current lighting systems allow extraordinary results, whether in the…
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INSPIRATION
Stories Shaped by Sea and Light – Interview with Srikanth Ravada
From peaceful seascapes to the daily lives of fishermen, Srikanth Ravada creates photographs that combine simplicity with powerful storytelling. In this interview, he explains how the Fujifilm X-T4, together with the XF 16-80mm and XF 35mm lenses, helps him capture quiet moments filled with meaning, while Fujifilm Film Simulations allow…
Every photo has a story to tell
Have you ever wondered why we photograph? What fuels this passion to wake up every morning to take photographs, edit them, and publish them? Why is photography important to each one of us? “Photographers are the dedicated, passionate and sometimes half-crazy individuals who are willing to give their lives, too…
Weltschmerz – Transforming melancholy into beauty
Hi Tomislav! It’s a pleasure to have you for this interview. Thank you so much for your time. Could you start by introducing yourself to our readers?Hi fuji lovers! I’m Tomislav, from Serbia, and I’m crazy about photography. I’m so happy that you noticed my work, and I’m glad to…
VISUAL STORIES
The «cliché» of Brittany
A Winter road trip in Brittany… I imagine that sentence shouldn’t be a dream for many people. The grey sky, the wind, the rain, the cold, the fog. This region of northwestern France has always had a terrible reputation for its weather. Me being the first, when I think about…
A Chilly October Day – A Walk With the Fuji 16mm F1.4
Recently I’ve taken stock of the lenses that have been collecting dust. Surprisingly, I noticed that I hadn’t shot with the Fuji XF16mm F1.4 lens in a long, long time. So, when my family decided to go out on a chilly October day to get some fresh air, I grabbed…
When the mountain calls, I won’t pick up
It’s midnight in the mountains. A storm is raging around us. Lightning and thunder are shaking the earth. Small stones are crumbling from the ceiling of our cave. I can feel water dripping on my head. And the rain blowing in my face. After three intense days in the mountains,…
















