PREMIUM ARTICLES
Premium/ Why some images just work
Why do some photographs stay with us long after we’ve looked away? Valéria Cunha explores the psychology behind memorable images, revealing how light, tension, emotion and visual storytelling shape our perception. A thought-provoking read for anyone looking to move beyond composition rules and develop a more personal way of seeing.
Premium/ Light as a design element in landscape photography
Light is the fundamental building block of every landscape photograph. In this comprehensive guide, explore the physics of sunlight, the intricacies of colour theory, and essential technical skills—from mastering white balance to understanding the exposure equation—to harness natural light as a deliberate design element in your work.
Premium/ Tilt-Shift Photography: A Guide to Big Effects with Tiny Worlds
Tilt-shift photography blends technical precision with creative fun. With the right lens—or even software—you can transform real cities into miniature models, correct perspective in architecture, or add surreal blur effects to your shots. This guide walks you through how tilt-shift works, how to shoot it, and how to fake it in post.
Premium/ Double Exposure Technique with Fuji: A Practical Guide for Photographers
Double exposure is a fascinating technique that allows you to create unique images by blending two photographs into one. With Fujifilm cameras, this process has become accessible and intuitive, opening the door to limitless creativity. In this article, we explain the concept, how to activate and use the function on Fuji cameras, share practical tips, and showcase inspiring examples.
Premium/ Unleashing Creativity: A Comprehensive Guide to Photographing with the Fuji XF55-200mm F3.5-4.8
Photography is an art that often requires the right equipment to fully realise one’s creative vision. Among the plethora of tools available to photographers, the Fuji XF55-200mm F3.5-4.8 lens stands out as a versatile and indispensable piece of gear. In this article, we will delve into the unique features of this lens, explore its applications […]
Premium/ Fujifilm’s most HATED lenses (are two of my favourites)
There is a lot of opinions about the X-mount cameras, we have those who shoot X-Pro, those who shoot X-T and the strange folk who shoot X-H or X-S, those who like the smaller F2 WR lenses and those who like the larger 1.4 lenses, zoom shooters, prime shooters, Film Sim shooters and RAW shooters […]
Premium/ Wide – A change of perspective
I am a big believer that 90% of the image comes from the lens, the characteristics, the rendering, the field of view, even colors and tones are directly related to the lens you choose. In my work, I find myself using a fairly standard field of view more often than not. I like the way […]
Premium/ Telephoto lenses for landscapes
Being a mostly self-taught photographer I have come across most of my ideas by simple trial and error. I usually stick with things that just feel right to me, a gut feeling. I don’t tend to look at norms or best practices as closely as perhaps I should and that in turn has given my […]
Premium/ Beyond Social Media
With the advent of mobile phone photography, Instagram and other social media platforms, the notion that visual arts (especially photography) are tied and constrained to these mediums has not only become the popular thought but the driving force behind many people’s decision to take up photography. With phrases such as “Banger” and “Instagram Worthy” cemented […]
Premium/ Bokeh – Life Past F1.4
When I started photography, fast glass was something almost unobtainable. Voigtlander released a Leica M mount $1000 F1.1 “Nokton”, and that was about as entry-level as it got. For 0.95 the only affordable option was the Canon TV “Dream” lens, which was priced in the multiple of thousands. I made the decision early on that […]
Premium/ A day chasing light at Pateira de Fermentelos (VIDEO)
I arrived at Pateira de Fermentelos around midday, Fuji X-T2 in hand, along with my trusty XF14mm and XF18-55mm lenses. This wasn’t my first visit; I had been here with friends who shared the same passion for photography. The familiarity of the place brought a comforting sense of nostalgia. The sun hung high in the […]
Premium/ Gear alone won’t make you a better photographer
I have been inspired to write this article (or at least approach the subject in this form) recently by a number of recent interactions I have had with “aspiring” photographers online, as well as the video Is Photography Dead? by Tony & Chelsea Northrup on YouTube. Tony brings to the forefront a point that is […]
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INSPIRATION
An imperfect, perfect picture – Interview with Joshua Oberhaus
Thank you so much, Joshua, for taking the time for this interview! Would you like to start by presenting yourself to our readers?Thank you very much for this opportunity! About me, my name is Joshua Oberhaus. I’m from near Cologne in Germany and love to take pictures. I started as a child with a small […]
The winding road of Photography
The shortest distance from point A to point B is a straight line. Although a true analogy, in photography, the road is more like a twisty adventurous road, with lots of detours, wrong ways, and steep cliffs. The only important thing is, how well we can adapt, learn and implement all the struggles and findouts […]
Portrait photography using natural light
Originally published in 2018 on the 21st edition of our monthly magazine, this interview with Pavel Rybníček debates his work as a portrait photographer, the switch to Fuji and what cameras and lenses setup he uses to produce such extraordinary work. Don’t miss this interview. Pavel Rybníček, thank you for your availability! Would you like […]
GEAR
Fuji X-E3 vs X-E1 – Why would you want the newest one?
Currently, I happen to have both these cameras at home so I thought this is a good opportunity to do a small comparison – between the first and the current incarnation of Fuji’s E-series bodies. The X-E1 came out in late 2012. It was the second Fuji X system body of them all, after the […]
Travelling with the Fujifilm XF16-55mm F2.8
Hi Fuji X Passion, thank you for giving me the opportunity to share my passion and vision of photography. My name is Shinichi Kuroda. I’m Japanese and have been living in British Columbia, Canada, since 2006. I’m an amateur photographer, specializing in landscape and street photography. I’m passionate about travelling, finding different cultures and getting […]
Fujifilm Love Hate!
I have lent out a lot of personal Fujifilm kit over the last five years and the result has always been some love hate relationships and personal battles with the kit. I always find this very interesting. I remember my first time with the X100 and how it wound me up no end that the […]
VISUAL STORIES
Fujifilm X100V and X-E4 photo adventure in Nebraska
The Fujifilm X100V just may be my favorite camera of all time. It’s small, compact and can go almost everywhere with me. The X-E4 is almost as small, but can use different lenses. I think there’s room for both, so I took them along with me for a photo adventure in Nebraska. Nebraska is full […]
Friends, coffee and motorcycles in Buenos Aires
Friendships are often born out of common interests, such as motorcycles for example. And these interests are often the cement that unites friendships for a lifetime. And just a small pretext, like a simple “Shall we have a coffee?”, is enough to grab the helmet and jacket. A visual story by Marcelo de Coghlan. For […]
Memories of Thailand
Like many people I suppose, I had in my head a list of a few countries in which I wanted to travel. And Thailand was certainly not one of them. I don’t know if it is because of our life close to nature and the mountains, but when I thought of travel, I imagined beautiful […]


















