Introduction Iceland is a country of immense beauty and in my mind one of the most diverse landscapes in the world given that it is an island. It is volcanic and glaciated and it is these singular natural forces that have largely shaped the landscape. From windswept volcanic planes, to […]
Portraits with GFX 50S and Sigma lenses

The mighty Fujifilm GFX 50S offers perfect-like image quality which translates into incredible dynamic range, great resolution, sharpness and wonderful control over the depth of field. There are already some very remarkable lenses for the G mount, both primes and zooms, but with the help of an adapter from TechArt, […]
Why I don’t need full frame

Here it is, the thousandth blog post about someone switching to Fujifilm. I know it’s boring so I’ll be brief. All I want really is just to explain you why I’ve decided to switch and why you are going to find a lot of Fujifilm contents on this blog going […]
Fuji GFX for street photography

Although Fujifilm GFX 50S is quite compact, in the world of medium format digital cameras, it is still big and heavy. With a weight so close to 1 kg (body only), many photographers would think that this is not the ideal setup for street photography. Even the big X-H1 […]
Shooting in the real world with the Fujifilm GFX 50S

I have been using Hasselblad and Phase One medium format digital cameras for the best part of a decade. Being present for the unveiling of the new FUJIFILM GFX 50S at Photokina filled me with considerable hope that FUJIFILM would have come up with something special. I knew I had […]
Fujifilm GFX 50S for Landscape Photography

The Fujifilm GFX 50S really is a game changer for Fuji. A medium format mirrorless camera, it combines the company’s heritage of classic medium format film cameras like the G690, GS645 and G617 with their retro mirrorless digital X Series. It’s a fascinating combination and it makes sense for […]
The Joy of X – GFX

I don’t really do excitement over cameras, they are just there to do a job. I don’t really go in for camera porn, unboxing videos or any such nonsense, frankly it bores me. Also before I go any further I will say that I do work very closely with Fujifilm, […]
Fujifilm X100F, XT20 and GFX – all you need to know just in one place!

Today is a great day! Today Fujifilm officially announced the new Fujifilm X100F, XT20 and GFX camera models. These are some great news to all Fuji passionists! We’re sure you will search everything there is to know about these new cameras. In order to make it easier for you, […]