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From SOOC to actually ready to post

From SOOC to actually ready to post

Michael Damböck Jul 16, 2026

The Boring Last Step If you shoot Fujifilm, chances are your images already look finished the moment they leave the camera. That’s the whole point of the film simulations and custom recipes so many of us obsess over: get the look right in-camera, skip the heavy editing, trust the JPEG.…

Prism Lens FX’s new handheld filters: Old-School motion blur for modern creatives

Prism Lens FX’s new handheld filters: Old-School motion blur for modern creatives

fujixpassion Aug 26, 2025

In an age when most people fix everything in post, Prism Lens FX is taking a refreshingly hands-on approach. Their new Phantom FX and Spectre FX handheld filters let photographers and filmmakers add dreamy ghosting and motion blur directly in-camera. The result? More creativity, less screen time.

TTArtisan brings its compact AF 75mm f/2 Portrait Prime to Fujifilm X mount

TTArtisan brings its compact AF 75mm f/2 Portrait Prime to Fujifilm X mount

fujixpassion Aug 20, 2025

Fujifilm photographers now have another affordable portrait tool in their arsenal: the TTArtisan AF 75mm f/2, which has just been launched for the X Mount system. Having debuted last year for Sony E and Nikon Z mounts, and more recently L-Mount, this marks the first time that users of Fuji’s APS-C mirrorless cameras…

Enhanced filter access for Fujifilm X100VI and GFX100RF with Freewell’s Real Lens Hood

Enhanced filter access for Fujifilm X100VI and GFX100RF with Freewell’s Real Lens Hood

fujixpassion Aug 19, 2025

Freewell Gear’s new Real Lens Hood is a game-changer for Fujifilm X100VI and GFX100RF users, offering seamless filter attachment and quick access with its innovative flip-down design. Crafted from CNC-machined aluminium, it supports 49mm filters and includes hybrid CPL/Black Mist filters with select models for superior creative control.

Fujifilm GFX100RF: A Portable Medium Format Powerhouse

Fujifilm GFX100RF: A Portable Medium Format Powerhouse

fujixpassion Mar 24, 2025

IntroductionIn the ever-evolving world of photography, Fujifilm continues to push boundaries, and the GFX100RF is no exception. This medium format camera combines a fixed-lens design, a 102-megapixel sensor, and a compact form, aiming to offer the portability of a point-and-shoot with the image quality of medium format. But does it…

Lens Review – TTArtisan 75mm F1.5 “Swirly Bokeh”

Lens Review – TTArtisan 75mm F1.5 “Swirly Bokeh”

David Roberts Feb 12, 2025

On TTArtisan, Biotars and Adapting M42TTArtisan (not to be confused with fellow Chinese lens manufacturers 7artisans) has recently started remaking almost 1 for 1 very special and unique lenses from yesteryear, the most recent being the 75mm F1.5 based on the legendary double-gaussian Biotar design from Zeiss Jena. Before this,…

Fujifilm F2 Lens Trinity: It’s time

Fujifilm F2 Lens Trinity: It’s time

Alwin Kok Feb 6, 2023

Back in the early days, regardless of zoom lenses or prime lenses, Fujifilm had a very clear separation of the lens lineup, and they designed the lens with the photographers in mind. If you are a prime lens user, your “common” weapon of choice will fall into two different categories.…

X-H2S or X-H2: Which flagship camera should I pick?

X-H2S or X-H2: Which flagship camera should I pick?

Alwin Kok Oct 26, 2022

First of all, I have to say that I am no one compared to the professional photographers out there, but I am glad that you clicked in and read the first sentence (and I hope you will continue). I am lucky to have had the opportunity to put my hands…

The camera I didn’t know I needed

The camera I didn’t know I needed

Patrick Langwallner Sep 7, 2022

This is probably the 10.000th review on the Fuji X100V, but I still think you will like what I have to say about it. And for all that are impatient, here are the links to all the features I put on the camera: Camera // Thumbgrip // Lens hood //…

Fujifilm X-S10 – What’s next?

Fujifilm X-S10 – What’s next?

Alwin Kok Sep 2, 2022

The Fuji X-S10 was announced on 15 October 2020 and will be celebrating its second birthday very soon. Enthusiasts like us can estimate the time gap between each announcement or forecast the announcement of the new product based on the past announcements of the other X-series cameras. As for X-S10,…

A life long search for the holy grail, “the perfect camera bag”

A life long search for the holy grail, “the perfect camera bag”

David A. Aug 22, 2022

The need for a camera bag became an obsessional desire to find the perfect one. Flight, cases, Pelican cases, too many Billingham’s to remember. The TOG could well be the best bag I have tried.

Godox Lux Senior – Probably your next camera flash

Godox Lux Senior – Probably your next camera flash

fujixpassion Jul 15, 2022

When most of us think of a camera flash, we imagine a mini-computer, full of buttons to control a countless amount of settings and options at our disposal. And we give up even before we start. Right? It is true that current lighting systems allow extraordinary results, whether in the…

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INSPIRATION

SJJ 016 – Postcards from a Present in Progress

SJJ 016 – Postcards from a Present in Progress

Matteo Ceschi Oct 31, 2016

I left for Sarajevo with the reports of a couple of friends and Giovanna Volpi’s essay Sarajevo Maybe, 1994 in my pocket. In the bag, I also had a couple of cameras: a FujiFilm X30 and a small Ricoh GX100. The program included a photo exhibition entitled ko.existence. Those few…

Backpacking as a photography philosophy

Backpacking as a photography philosophy

James Thornton Oct 22, 2021

I imagine I am not alone in that it was a life event that really sparked this creative outlet for me. Nobody would have called me a particularly artistic child but something about photography’s combination of technical and creative elements drew me in and when I first moved to a…

One day in 2012, I fell in love with Fuji

One day in 2012, I fell in love with Fuji

David A. Jul 21, 2022

My journey in photography began in the late 1950’s with a Kodak box Brownie, and in the next 50/60 years encompassed just about every make and type of camera. I photographed cars, planes, trains, musicians and cakes for money and fun, I traveled in Europe for travel companies and shot…

VISUAL STORIES

Friends, coffee and motorcycles in Buenos Aires

Friends, coffee and motorcycles in Buenos Aires

Marcelo de Coghlan Apr 27, 2020

Friendships are often born out of common interests, such as motorcycles for example. And these interests are often the cement that unites friendships for a lifetime. And just a small pretext, like a simple “Shall we have a coffee?”, is enough to grab the helmet and jacket. A visual story…

Slow Salento

Slow Salento

Corrado Fulvi Jun 23, 2023

Let’s try to explain Salento, and to try, we need to take into consideration its nature as a peninsula – tending towards a cultural island – of a territory that not only reaches the extreme south-eastern extension of Italy. A people proud of itself but which in its once peasant…

Tango is waiting for you

Tango is waiting for you

Rodolfo Capece Jul 22, 2020

Talking about Tango, the first thing that comes to mind is something they said to me when I was in my twenties, a phrase that stuck with me ‘EL TANGO TE ESPERA’ (Tango is waiting for you). And the law of God was fulfilled, after the 50 I began to…