What if you could send Fujifilm film simulation recipes to your camera wirelessly? Maxwell Gatz, founder of The Forge, created Huginn, the first app to enable wireless transfer of custom recipes to Fujifilm cameras. Discover how his passion for photography inspired a tool designed to spend less time navigating menus and more time capturing the moment.

In this hands-on review, Alessandro Miceli explains how the Fujifilm X100VI changed his approach to photography. Frustrated by endless RAW files and hours of post-processing, he turned to the X100VI for its compact design, fixed 23mm f/2 lens, JPEG quality and Film Simulations. From travel and landscapes to portraits, evenings with friends and weekends with his girlfriend, Alessandro shares how the camera helped him focus less on editing and more on capturing and sharing the moments that matter.

In this hands-on review, Paola Panebianco takes the TTArtisan 23mm f/1.8 AF to Calpe, Spain, photographing the colourful geometry of Ricardo Bofill’s Muralla Roja. With its compact size, 35mm-equivalent field of view, f/1.8 aperture and autofocus, the lens proves particularly well suited to travel, street and architecture photography. Paola also looks at its compromises, including softer corners at wider apertures, vignetting and the lack of weather sealing, and explains why it has become the lens she keeps on her Fujifilm camera.

This first archival book represents much more than a simple compilation of images. This book embodies, on the one hand, an attempt to present my thematic work in a tangible and chronological manner, but also to observe an evolution over the volumes. It is an authentic dive into my universe, at the heart of street […]

Miroslav Hlinka, a versatile creative encompassing the roles of artist, graphic designer, and photographer, specializes in capturing landscapes, urban corners, abandoned places, and ancient cemeteries. If you’re familiar with his extraordinary portfolio, it’s likely because he stands out as one of the leading contributors to the Fuji X Passion project. Feel free to explore and […]

I love macro photography. It’s one of those points of view that can be achieved in photography that the human eye cannot compete with. Macro photography is a favorite of mine, especially in the winter months. The point of the year when the world is grayest and brownest and most bland-looking, right before the spring […]

The Fuji X-S10 was released in November 2020. When I read the spec list, I was immediately intrigued. Similar to the older X-H1, Fuji did away with the traditional analogue dials normally associated with their cameras in favour of a PASM dial in a move obviously designed to attract DLSR users to the Fuji ecosystem. […]

First of all, I would like to thank Mr. Keitaro So, Divisional Head of Fujifilm for providing the loan for X-E4, XF27mm R WR and XF70-300mm R OIS WR. These units were loaned from Fujifilm Asia Pacific and returned to them. All the shots shown here were taken by me, and some shots were edited […]

Say hello to the newly minted Fujifilm XF50mm F1.0 WR lens. Shots taken with this new lens just pops! Name it anyway you prefer, 3-D, dimension, depth, etc. In a nutshell, the photographic results just pops! It’s been a long journey in the making for this F1.0 lens. I remembered having a couple of conversation […]

First impressions Very well made and designed. Catadioptric lenses are an acquired taste and dropped out of popularity once the novelty of the doughnut-shaped out of focus highlights became boring. They were pre-Bokeh obsessed photography, and there are a lot of people taking photographs out there who have never experienced the effect. I have used […]

The X-T4 is a new flagship from Fuji, a fantastic hybrid-stills camera with upgrades that seem built for a video shooter in mind. However, I’d say that there are a few improvements to this camera that stand out to me, a primarily stills shooter. I’ve used it for the past week for landscape and nature […]

Every time Fuji releases a new camera I think this is the generation that will let me leave Canon behind. I had the same hopes and eventual disappointments with the X-T2 and the X-T3. Inevitably, I would realize full-frame always beats out cropped sensors, that high ISOs and battery life can’t be matched, that Fuji […]