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Ditch the cables: Meet the first app that sends recipes to Fuji cameras

Ditch the cables: Meet the first app that sends recipes to Fuji cameras

Maxwell Gatz Oct 21, 2026 0
What if you could send Fujifilm film simulation recipes to your camera wirelessly? Maxwell Gatz, founder of The Forge, created Huginn, the first app to enable wireless transfer of custom recipes to Fujifilm cameras. Discover how his passion for photography inspired a tool designed to spend less time navigating menus and more time capturing the moment.
Look Up – Interview with Andy Barrow

Look Up – Interview with Andy Barrow

Andy Barrow Oct 9, 2026 0
In this interview, Andy Barrow talks about his approach to travel and street photography, where storytelling, light, colour, architecture and everyday details all play an important role. Inspired by photographers including Saul Leiter, Ernst Haas, Fan Ho and Greg Williams, Andy discusses his Fujifilm kit, Film Simulations and minimal editing, as well as the experiences in Marrakech, Naples and New York that have shaped the way he photographs places and people.
Living Mirror

Living Mirror

Michael Mesh Oct 7, 2026 0
In Living Mirror, Michael Mesh explores the evolving relationship between photography, memory, authenticity and the way we look at images. From old 35mm slides and family photographs to AI-generated images, selfies and photographs made in museums and on city streets, he considers what gives an image meaning beyond its appearance. At the heart of the essay is the idea of photography as a living mirror, one that changes because we change when we return to the photographs we once made.
Hands-on Review: Fujifilm X100VI

Hands-on Review: Fujifilm X100VI

Alessandro Miceli Sep 28, 2026 0
In this hands-on review, Alessandro Miceli explains how the Fujifilm X100VI changed his approach to photography. Frustrated by endless RAW files and hours of post-processing, he turned to the X100VI for its compact design, fixed 23mm f/2 lens, JPEG quality and Film Simulations. From travel and landscapes to portraits, evenings with friends and weekends with his girlfriend, Alessandro shares how the camera helped him focus less on editing and more on capturing and sharing the moments that matter.
Fuji X Passion Photography Magazine – September 2026

Fuji X Passion Photography Magazine – September 2026

fujixpassion Sep 23, 2026 0
Fuji X Passion Magazine #123 brings together 135 pages of inspiring stories about curiosity, observation and the art of seeing. From street photography and documentary work to personal projects, travel and visual experimentation, this edition features photographers who remind us that meaningful images often emerge when we slow down, pay attention and embrace the beauty of everyday life.
TTArtisan 23mm f/1.8 AF — The lens I keep on my camera

TTArtisan 23mm f/1.8 AF — The lens I keep on my camera

Paola Panebianco Sep 23, 2026 0
In this hands-on review, Paola Panebianco takes the TTArtisan 23mm f/1.8 AF to Calpe, Spain, photographing the colourful geometry of Ricardo Bofill’s Muralla Roja. With its compact size, 35mm-equivalent field of view, f/1.8 aperture and autofocus, the lens proves particularly well suited to travel, street and architecture photography. Paola also looks at its compromises, including softer corners at wider apertures, vignetting and the lack of weather sealing, and explains why it has become the lens she keeps on her Fujifilm camera.
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Fuji X Passion — Interviews

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Ashok Viswanathan: X-Pro1 and Varnasi on the Ganges, India

Ashok Viswanathan: X-Pro1 and Varnasi on the Ganges, India

I have always wanted to visit Varnasi, a city I heard so much about. Its one of the worlds oldest living cities being over 5000 years old and it looks it. Its also the holiest city on the banks of the Ganges and to die here is to ensure a…

Fuji X100T: An every day affair?

Fuji X100T: An every day affair?

My wife was surprisingly OK when I mentioned I was after a new companion to keep me company on a daily basis. She probably knew before I did that the time was coming where a new camera would enter the household – the companion I wanted was to help eradicate…

A lens needs a story to tell: The XF60mm Macro and my f/50 custom ring

A lens needs a story to tell: The XF60mm Macro and my f/50 custom ring

The Fujinon XF60mm f2.4 R Macro lens needs a story to tell. A single image is not enough. Only the noblest and most precious lenses can have such a perfect balance between sharpness and blur. Ready for a macro set and for portraits too. Its autofocus speed is not a…

Lightroom or Capture one?

Lightroom or Capture one?

Ok Ladies and Gents, we all want the very best from our images, whether we are professional photographers or hobbyists. I’m a wedding photographer and constantly giving myself critique, I’m sure you are the same, as Ansel Adams, once said “10,000 exposures to get one photo” yep, the very best…

Saqib Shams: The story of my passion for Fuji X-E2

Saqib Shams: The story of my passion for Fuji X-E2

Hello, my name is Dr. S. Saqib Shams, and I have been using Fujifilm X-E2 for more than two years now. This is the story of my passion with Fujifilm cameras. I first held a DSLR in November, 2010. It was my brother’s camera which I borrowed to have photos…

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123 tips, filtered to your camera. Installable, searchable, and it works with no signal.
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Premium/ Double Exposure Technique with Fuji: A Practical Guide for Photographers

Premium/ Double Exposure Technique with Fuji: A Practical Guide for Photographers

Double exposure is a fascinating technique that allows you to create unique images by blending two photographs into one. With Fujifilm cameras, this process has become accessible and intuitive, opening the door to limitless creativity. In this article, we explain the concept, how to activate and use the function on…

Premium/ Light as a design element in landscape photography

Premium/ Light as a design element in landscape photography

Light is the fundamental building block of every landscape photograph. In this comprehensive guide, explore the physics of sunlight, the intricacies of colour theory, and essential technical skills—from mastering white balance to understanding the exposure equation—to harness natural light as a deliberate design element in your work.

Fuji X-T family

Interview with Matt Gutteridge, wedding photographer

Interview with Matt Gutteridge, wedding photographer

Hello Matt! Could you please introduce yourself? I’m Matt, I’m 40 and a wedding photographer based in the south west of England. I’m married to Lillian and have 3 boys that are all growing up very quickly! I’m a family guy really and love the whole family vibe; you know, eating around the table, watching […]

“The White Shirt” Project, from Stefan Neagu

“The White Shirt” Project, from Stefan Neagu

My parents have given me the first lessons of culture and they made my approach to it, by starting taking…

Artificial Paradise

Artificial Paradise

The oldest vivid photography memory I can recall – is a shadowplay photo I took in Switzerland with my dad’s…

Beautiful street scenarios with Fuji X system… and (a lot of) talent!

Beautiful street scenarios with Fuji X system… and (a lot of) talent!

Hi Ricardo! How about to start by describing yourself? I am Ricardo Kühl, a Brazilian advertiser from the beautiful state…

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Visual Stories

Tango is waiting for you

Tango is waiting for you

Talking about Tango, the first thing that comes to mind is something they said to me when I was in my twenties, a phrase that stuck with me ‘EL TANGO TE ESPERA’ (Tango is waiting for you). And the law of God was fulfilled, after the 50 I began to…

On the Tracks of the Krampus

On the Tracks of the Krampus

If Santa Claus is a universal figure, in some alpine areas of German culture, such as Alto Adige, Austria, Bavaria and also in Friuli-Venezia-Giulia, in addition to the character of Nikolaus (St. Nicholas, from which Santa Claus originated) another bizarre subject peeps out: the Krampus.

An adventure worth having

An adventure worth having

I’ve lived in Nebraska my entire life, going on 45 years now.  Nebraska is situated right in the middle of America, and there was a portion of my life when I wanted so badly to move out of the Midwest and get to one of the coasts. I thought Nebraska…

Sara-la-Kali – The path of the soul

Sara-la-Kali – The path of the soul

Saint Sara the black, heart studded with starsshe spreads her cloak over her throbbing breasts.The rough-mouthed dawn makes the path thornyunder the concrete bridge, where a death of flameshungry for young flesh, she was satisfied. She bent down, Saint Sara the black, picked up the silences of frogsand blue bluebells…

Don’t fear de noise

Don’t fear de noise

Hi Máté, it’s a pleasure to have you for this interview. Could you present yourself to the readers? It’s my pleasure, really. I’m Máté, a UI/UX designer based in Budapest, Hungary but a traveller and photographer at heart. What is the role of photography in your life? I’m the type…

No more reasons not to photograph – My story into Photography

No more reasons not to photograph – My story into Photography

I grew up in Los Baños, Laguna, though I was born in Ilagan City, a province of Isabela. We were eight in the family, and since we were poor, my parents could not send us all at the same time to school. It was the 70’s and the height of…

The colour-blind traveller

The colour-blind traveller

Hey, I’m Luc Buffard-Morel, alias Lucio for my friends, or Lbm as a professional filmmaker and photographer. I’m 25 years old, and I live in France near Gap (Hautes-Alpes) in the Alps. I am a Chef by profession, after having done a Baccalaureate in Cooking. In the last few years…

Let’s go back to “Analogue”

Let’s go back to “Analogue”

No I’m not serious. Well maybe just a little. I was brought up on Analogue. I fell in love with photography decades ago when I was 14 and my father took me to Hamlyn’s toy store in London and bought me my first darkroom kit. I was eager to develop…

Less weight and more space for creativity and innovation in your bag

Less weight and more space for creativity and innovation in your bag

About 2011 I purchased my first Fujifilm camera, the X10 and I used it in addition to my Canon 7D crop sensor camera, and I really fell in love with it. Not a pro-level camera, but it was very fun to use it for some family, friends and vacation stuffs.…

Mariana lost abroad

Mariana lost abroad

Mariana Cheoo was born and lived in Lisbon, Portugal. She was a restless and curious child, willing to explore the world. Miss Engineer, to the delight of her parents (and she just didn’t follow medicine because she never handled needles well). Today, she thanks: the course taught her how to…